Eric Schmidt, the Chairman of Google, stated in an SEO summit that “Mobile has won”. The current trend has witnessed a number of consumers shopping or purchasing through their mobile phones. The companies which render the most effective user experience emerge as the winners. Hence, for a marketer, it is important to understand how consumers utilize their time on your site and how they go for their purchasing decision. After carefully studying this behavior, you need to go for mobile application development to obtain the maximum business returns.
Google has come up with a few aspects that need to consider during mobile phone app development, so that you get the best response from your consumers.
Adoption
- Doing away with obstacles: An interactive user experience can be offered only when you can ensure that consumers have easy access to the information they would need.
- Splash screens: As you develop a mobile app, take into account the use of splash screens. They may be short, but are crucial for user engagement. Be very careful while giving tips because you are in fact interrupting the decision making procedure of the customers. If used in the right manner, these screens can provide effective guidance.
- Trip without sign-up: During mobile app creation make room for the non-signed in process for doing away with conversion setbacks. Ask for customers to sign up when a particular area depends upon user data. Also, explain to users what benefits they derive from signing up.
Usability
- Help to make decisions seamlessly: The mobile app should be such that consumers can conveniently find the information they want, and conduct proper research regarding the product and services you offer. This makes decision making and purchase more seamless.
- Keyword driven search: As you incorporate content during app development, make sure that you opt for a keyword-oriented search operation. This helps the customer view the information at the right time which leads to conversion.
- Product screens: With the help of product screens, users can perform vital operations such as including items to wish lists, booking an appointment and so on. Provisions must be there for data saving, so that the same can be referred to by the consumers while making final decisions.
- App compatibility: This is essential for cross device or offline conversions. It has been seen that many users tend to access manifold devices in retail stores for gathering information on products and services, prior to the actual purchase. So, you have the chance to raise conversion rates by giving consumers the freedom to move across touchpoints.
Convenience
- Convenience to users: Those who are using your app for the first time should be able to conveniently sail through all the stages of checkout. There should not be any kind of distraction, and these users should be capable of benefitting from the provisions of pre-populated data or single screen checkout.
- User checkout: This can be done by offering increased number of choices with exhaustive pricing details. Moreover, the provision for editing selected items and the recommendations of other users should also be made available.
- Hassle-free payment: Both repeat and fresh customers should not face any issues while making payment. Incorporate inputs such as express payment, payment options and scanning cards.
- Do away with distractions: If the checkout process is not hindered by any distractions, there are more retentions and conversions.
While creating mobile apps, you must ensure that usage of the app and management of the transactions can happen anytime and anywhere. This goes a long way in enhancing customer loyalty. Also, the mobile app should be such that it can seamlessly receive and redeem vouchers and passes. If you give consumers the opportunity to obtain updates on alteration and see their loyalty status, it enhances the overall user experience.
